Bingo! Tedhe Medhe is adding a musical twist to this Durga Puja with the launch of ‘Rockanjali,’ a song celebrating 50 years of Bengali rock. Featuring legendary musicians Siddhartha Sankar Roy (Siddhu), Avijit Burman (Pota), Gaurab Chatterjee (Gabu), and Anindya Chatterjee,
the song is a tribute to the genre’s cultural significance. Beyond music, Bingo! Tedhe Medhe’s ‘Rockanjali’ contest has drawn entries from over 120 college students, with the top 15 finalists set to perform at major Kolkata Durga Puja pandals.
Meanwhile, the Siliguri, with its rapidly expanding youth culture, is likely to see strong interest in the campaign. As a regional powerhouse for emerging trends, Siliguri’s vibrant festive atmosphere makes it an ideal ground for such music-themed promotions, aligning with the city’s appetite for new experiences.“With ‘Rockanjali,’ we are not only honoring Bengali rock but also connecting with the next generation of music lovers,” said Mr. Suresh Chand, VP & Head of Marketing, Snacks, Noodles, and Pasta, ITC Foods.
