Beam Suntory, the global premium spirits company, celebrates the success of Oaksmith®, India’s first International Blended whisky in Meghalaya. After a successful launch in December 2019 in Maharashtra and Telangana, Oaksmith® has already sold 1 million cases since its launch, reinforcing Beam Suntory’s commitment to lead the growth and premiumization of the Indian spirits market. By reimagining the Indian whisky category, the brand is elevating it in response to consumer expectations for a premium but affordable drink and contributing to the company’s commitment and strategy to grow in India in line with its ambition to reach USD 1 billion in revenue by 2030.
Oaksmith® has been created by world-renowned blender Shinji Fukuyo, Chief Blender, Suntory – using traditional Japanese craftsmanship, blending the best quality Scotch Malt whiskies and smoothest American Bourbons to make a whisky that is absolutely unique and extremely authentic to Indian taste.
The whisky is meticulously crafted to create a bold and balanced spirit with a bright, smooth and long finish. It is rich on the nose yet approachable and well balanced. It is a celebration of mastery and global collaboration, combining the best of East and West in a bottle. Ruchika Gupta, Marketing Director, Beam Suntory India said ” We are absolutely thrilled that our first International Blended whisky brand Oaksmith® fared so well”.
