BCCI (Board of Control for Cricket in India) and adidas has entered into a brand-new partnership as the kit sponsor for the BCCI. The contract, which runs through to March 2028, will give adidas exclusive rights for manufacturing kit across all formats of the game.
adidas will be the sole supplier for all match, training & travel wear for the BCCI, including the men’s, women’s & youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals. The partnership between the BCCI and adidas will drive the sport forward both on and off the pitch with the sports brand bringing its innovative designs and expertise to Indian cricket. adidas has a long history of equipping some of the best teams in the world with footwear and apparel, created to be the best for the athlete.
The BCCI and adidas will also bring their partnership to life by inspiring the next generation of young cricketers and growing the game for all. The new partnership with the BCCI will further enhance the brand’s presence across the region and strengthen its commitment towards growing sports in India.
In addition to the Men’s & Women’s Senior National Cricket Team, adidas will also kit the India “A” Men’s and Women’s National Team, India “B” Men’s and Women’s National Team, India U-19 Men’s and Women’s National Team, their coaches, and staff.
