Bajaj Finance Ltd., India’s largest private sector non-bank lender and part of Bajaj Finserv, recorded a robust festive season, reporting a 27% year-on-year rise in consumer loan volumes and a 29% jump in value during September 22 to October 26, 2025. The company disbursed nearly 63 lakh loans, driven by festive demand and a favourable policy environment.
A key catalyst behind the surge was the government’s next-generation GST reforms and changes in personal income tax, aimed at enhancing purchasing power for Indian households. Bajaj Finance acquired 23 lakh new customers during this period, with 52% being first-time borrowers—highlighting the company’s expanding role in advancing financial inclusion.
Sanjiv Bajaj, Chairman, Bajaj Finance, said the reforms had strengthened India’s consumption-led growth. “By making everyday products more affordable, these measures have empowered millions of middle and lower-income families to spend with confidence during the festive season,” he said. He also noted a premiumization trend, with consumers opting for higher-end TVs and air-conditioners. Lower GST rates contributed to a 6% drop in average loan ticket size while allowing customers to upgrade: loans for 40-inch and above TVs rose to 71% from 67% last year. With 239,000 distribution points across 4,200 locations and strong digital platforms, the lender continues to deepen credit penetration across India.
