Bajaj Finance Ltd., part of Bajaj Finserv, has launched a Digital Fixed Deposit (FD) offering exclusive rates of up to 8.85% on deposits booked via its App and Website. The Digital FD aims to encourage customers to use digital and assisted digital modes to book deposits, with the journey on the Bajaj Finserv app and website being simple, safe, and seamless. Effective January 2, 2024, senior citizens can earn up to 8.85% per annum for a tenure of 42 months for FDs booked on the Bajaj Finserv App and web. Depositors below 60 years can earn up to 8.60 percent per annum.
The revised rates will be applicable on fresh deposits and renewals of maturing deposits of up to Rs 5 crore for a tenure of 42 months. Bajaj Finance has 76.56 million customers and 44.68 million net users on its App platform, with the Bajaj Finserv App being the 4th most downloaded app in the financial domain on Playstore in India.
The company has emerged as the country’s largest deposit-taking NBFC with a consolidated deposit book of over Rs. 54,821 crore and over 1.4 million deposits.Sachin Sikka, Head of Fixed Deposits & Investments at Bajaj Finance, praised the company’s frictionless processes, attractive interest rates, and customer-friendly policies for enhancing consumer experiences.
