Bajaj Finance Ltd. (BFL), India’s leading private sector NBFC and a subsidiary of Bajaj Finserv, has launched its flagship cyber security awareness campaign, Knockout Digital Fraud, in Siliguri. The initiative is part of a 100-city outreach to educate citizens about rising digital financial frauds and equip them with preventive measures.
The campaign supports the Reserve Bank of India’s 2024 guidelines on Fraud Risk Management for NBFCs, focusing on early detection, accountability, and public education. Through interactive workshops and public engagement, it exposes common scam tactics including phishing, vishing, fake loan schemes, and impersonation of financial company staff via social media, WhatsApp, and fraudulent websites.
At the Siliguri event, Bhaktinagar Police Inspector-in-Charge Amit Adhikary urged residents to stay alert, stating, “Fraudsters exploit low awareness by spreading fear and impersonating officials. Vigilance can prevent financial loss.”
Siliguri, known for its robust adoption of digital financial services across trade, retail, and small businesses, welcomed the drive. With increasing online transactions, local stakeholders see this initiative as crucial to maintaining consumer trust and operational safety. BFL reaffirmed its commitment to customer safety through continuous education via social platforms and on-ground outreach.
