Author: Business Bureau

Perfetti Van Melle India has launched Alpenliebe Eclairs Pop, India’s first lollipop with a rich liquid chocolate center. Priced affordably at Rs 5, the product blends the much-loved chewy caramel…

ICICI Bank, in partnership with Tata Memorial Centre (TMC), has announced the commencement of construction for a state-of-the-art cancer care block at the Homi Bhabha Cancer Hospital and Research Centre…

Lifestyle, one of India’s top fashion retail destinations, has launched its highly anticipated End of Season Sale (EOSS), offering up to 50% off on leading national and international brands. Adding…

Bacardi’s first-ever made-in-India premium whisky, LEGACY, has won the Gold medal in the Blended Whisky category at the prestigious World Whiskies Awards 2025. Launched less than three years ago, LEGACY…

ZEE5, India’s homegrown digital entertainment platform, has unveiled a bold new brand identity with a strategic pivot to hyper-personalized, language-first content. Under the campaign “ApniBhasha, ApniKahaniyan” (Multiple Languages, Infinite Stories),…

Flipkart, in partnership with the Government of West Bengal, conducted a dedicated workshop for artisans and weavers in Kalna. As part of the ongoing Flipkart Samarth initiative, the session offered…

Medica North Bengal Clinic, a unit of the Manipal Hospitals Group, observed World Environment Day 2025 by launching a green initiative aimed at fostering environmental sustainability and community participation. Held…

Infosys Foundation, the corporate social responsibility arm of Infosys, has launched the fourth edition of its Aarohan Social Innovation Awards, pledging INR 2 crore to support social entrepreneurs across India.…

Perfetti Van Melle India’s flagship chewing gum brand, Happydent, has unveiled a visually captivating campaign titled “Chamking Gum: Chamka Muskaan, Jagmag Jahaan.” The campaign marks a return to the brand’s…

Toyota Kirloskar Motor (TKM) launched the new Fortuner and Legender Neo Drive 48V variants, introducing segment-first intelligent electric assist technology aimed at boosting fuel efficiency and driving performance. Equipped with…