Anchor Oral Care, a leading brand from Anchor Consumer Products, is amplifying its presence in West Bengal by appointing renowned actor Subhashree Ganguly as its brand ambassador. This strategic move is aimed at boosting brand visibility and strengthening Anchor’s market position in the region, where the brand has maintained a strong presence for decades.
As part of its expansion, Anchor has launched two major campaigns— “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—both highlighting the benefits of its flagship product, Anchor Red Toothpaste. The toothpaste is enriched with 10 Ayurvedic benefits and is crafted from natural ingredients like Tulsi, Laung, and Pudina, catering to the growing demand for herbal oral care solutions.
Anchor’s focus on West Bengal extends to regions, where consumers have shown a growing preference for high-quality, herbal-based oral care products. With families seeking products that offer both natural ingredients and long-lasting oral protection. With Subhashree Ganguly at the helm of these campaigns, Anchor aims to deepen consumer engagement, enhance distribution, and solidify its foothold in the competitive oral care segment of West Bengal.
