Amway India has launched Nutrilite Vitamin D plus Boron, a science-backed nutritional supplement aimed at addressing the growing concern of Vitamin D deficiency among Indians. With lifestyle changes and limited sun exposure contributing to widespread inadequacy, studies indicate that nearly 80–90% of the population has insufficient Vitamin D levels, affecting bone and overall health.
Speaking at the launch, Rajneesh Chopra, Managing Director of Amway India, emphasized, “This launch strengthens our science-backed nutrition portfolio, helping people achieve wellness goals and enabling healthier, more fulfilling lives.” The formulation combines Vitamin D3, Boron, Vitamin K2, and a patented blend of Licorice and Quercetin to support bone density, calcium absorption, and holistic wellbeing. Amrita Asrani, Chief Marketing Officer, highlighted the product’s three-tier protection system, which nurtures bone health from within while providing antioxidant support. Health-conscious consumers have shown increasing interest in preventive nutrition, reflecting a growing market for supplements that bridge dietary gaps. Local Amway Business Owners reported strong pre-orders and an enthusiastic response from customers seeking solutions for bone health and immunity, signaling a rising trend toward science-backed wellness products in the region. Nutrilite Vitamin D plus Boron will be available exclusively through Amway distributors, Business Owners, and online at www.amway.in. Each tablet delivers 15 μg Vitamin D3, 3 mg Boron, 20 μg Vitamin K2, along with Licorice and Quercetin sourced from NutriCert™ farms.
