Amway India, a leader in health and wellness, celebrated National Nutrition Month with initiatives aimed at promoting balanced nutrition. Aligning with the theme “Nutritious Diets for Everyone,” the company focused on increasing awareness around Morning Nutrition and healthy dietary habits, reaching over 30,000 distributors and customers nationwide.
Rajneesh Chopra, Managing Director of Amway India, emphasized the importance of addressing India’s rising lifestyle diseases, noting, “Unhealthy diets contribute to 56.4% of the disease burden in India. Our interventions empower communities to prioritize health through balanced Morning Nutrition and need-based supplementation.”
In the East region, Amway launched the “Colour Your Diet” campaign, combining digital and physical initiatives such as meal planning sessions and diet counseling. The campaign aimed to equip distributors with practical tools to improve healthspan through balanced diets. In Siliguri, the initiatives gained significant traction. Local distributors highlighted the growing demand for nutrition-focused solutions, with the Morning Nutrition campaign resonating particularly well in Siliguri, where health and wellness products have seen a steady rise in popularity.
