In celebration of International Women’s Day, Amrutanjan Health Care Limited reaffirms its commitment to empowering women and girls through its campaign #PowerToBeYou. The campaign launched by AmrutanjanComfy, a fast-growing menstrual hygiene brand, addresses the critical issue of period poverty in India and aims to spread the message that every woman has the right to manage her periods with dignity and confidence.
AmrutanjanComfy is working to empower women with affordable, high-quality menstrual hygiene products through their #PowerToBeYou initiative. The company has been actively working to address period poverty in India, reaching out to 10 states, 900 towns, 400 schools, 4.8 Lakh students, and 100 Anganwadi centers under its Project Disha. The aim is to create awareness and dismantle barriers that hinder access to essential menstrual hygiene products. Mr. S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Health Care Limited, said, “The #PowerToBeYou campaign serves as our unwavering commitment to fostering a society where period dignity is not merely a privilege but an unequivocal right.”
Comfy has launched a period pain relief initiative to support women police officers during their periods, following a successful pilot in Chennai. The initiative aims to raise awareness about menstrual health and alleviate period pain among women across India.
