American Tourister is a well-known international luggage brand that has stood tall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyful and trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendy products. Moreover, it emphasizes on making traveling fun and adventurous.
The partnership with ace cricketer Virat Kohli, as the brand ambassador of American Tourister has been going strong for the past seven years and the duo have delivered striking and off beat campaigns seamlessly. Like the earlier widely appreciated campaigns, the new campaign encourages travellers to unleash their adventurous side and surpass their inhibitions.
The “Born To Cross Boundaries” campaign challenges people to embrace the unexplored side of themselves and pushes past their personal boundaries. American Tourister luggage is built to celebrate the spirit of true traveller who is willing to explore and have fun when travelling across the world. The TVC captures the spirit of true traveller who is willing to explore and have fun while travelling. American Tourister is a brand for young and adventurous travellers. Speaking about the campaign, Jai Krishnan, CEO Samsonite India stated, “It is a brand designed to honour the spirit of pushing our boundaries and crossing our fear”.
