Amazon India is expanding its Mission GraHAQ campaign to North Eastern states including Agartala, Imphal, & Gangtok, aiming to educate and empower consumers about safe online shopping.
The company will produce interactive radio programs that will be broadcast three times a week on All India Radio’s radio stations in nine local languages. Speaking about the campaign Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said. “The Mission GraHAQ campaign embodies our commitment to educate consumers about their rights and empower them to make well-informed purchase decisions.”
The initiative aims to inform and educate consumers in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura about safe online shopping and reiterate its commitment to protect consumers from bad actors. The three-month campaign was launched on All India Radio on October 31 in the North East region. Amazon and AIR will broadcast radio spots each week, covering various themes such as consumer rights, choice, redressal mechanisms, and safe online shopping.
