Perfetti Van Melle India has launched Alpenliebe Eclairs Pop, India’s first lollipop with a rich liquid chocolate center. Priced affordably at Rs 5, the product blends the much-loved chewy caramel shell with Alpenliebe’s signature flowing choco filling, offering a premium sensory experience in an on-the-go format.
The innovation builds on the legacy of Alpenliebe Eclairs, a brand already synonymous with decadent center-filled treats. Targeted at teens and young adults, Eclairs Pop is designed for convenient snacking, catering to those seeking rich, immersive flavours in compact formats. “This is not a twist but a natural evolution of what our consumers already enjoy,” said Gunjan Khetan, Director Marketing, Perfetti Van Melle India.
Early responses from distributors and retailers have been enthusiastic. With the city’s deep-rooted affinity for sweets and rising demand for novelty snacking among youth, the product is expected to perform well across both traditional and modern trade channels. Retailers anticipate high footfall-driven sales, especially near schools, colleges, and metro hubs, where pocket-friendly, innovative confections dominate consumer choice. Alpenliebe Eclairs Pop marks another step in Perfetti’s journey to modernize impulse snacking in India.
