In a heartening fusion of tradition and innovation, AWL Agri Business Ltd. (formerly AdaniWilmar Ltd.) has launched AlifeGondhoraj&Neem Soap in West Bengal, blending the iconic aroma of Gondhoraj lime with the age-old healing power of neem. For many in the region, this is more than just a soap—it’s a celebration of Bengal’s cultural essence in a bar.
“Our new variant pays homage to the people of Bengal and their timeless beauty rituals. By uniting Gondhoraj and neem, we aim to offer a skincare solution that’s rooted in tradition and backed by science,” said Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Ltd.
Supported by a vibrant 360-degree marketing campaign, the soap is now available across retail and online platforms, marking a significant step in AWL’s expansion in the home and personal care category.
