Abbott, a global healthcare leader, has launched the ‘Chakkar Ko Check Kar’ campaign in India to spotlight vertigo, a condition affecting approximately 70 million Indians. This initiative aims to raise awareness about the impact of vertigo on daily life and promote early diagnosis and management.
The campaign features Bollywood actor and UNICEF India Ambassador Ayushmann Khurrana, who shared his personal journey with vertigo, emphasizing resilience and the importance of proper treatment. “Dealing with vertigo has been a challenge, but finding the right medication and embracing meditation helped me manage my condition completely,” said Khurrana. Dr. Jejoe Karankumar, Medical Director at Abbott India, highlighted findings from Abbott’s IQVIA survey, conducted across major cities including Kolkata. The survey revealed significant personal and professional impacts of vertigo, with triggers such as stress and weather changes commonly reported.
In Kolkata, vertigo was found to affect professional performance, with 24% experiencing lower productivity and 31% citing challenges in career progression. The campaign includes an online assessment tool available in multiple languages to aid early symptom recognition and access to treatment.
